Anti-Money Laundering (AML)Rules in UK

Seven7 Casino has a detailed set of Anti-Money Laundering (AML) rules. The purpose is straightforward but essential: prevent the platform from being used for criminal purposes and follow international law. These rules are based on recognized global standards, including the National Ordinance Penalization of Money Laundering (NOPML), the National Ordinance on the Reporting of Unusual Transactions (NORUTO), the National Ordinance on Identification of Clients when Rendering Services (NOIS), Directive (EU) 2018/843, and recommendations from FATF/CFATF.

Why all this detail? Because money laundering and terrorist financing are not abstract problems. They put pressure on economies, create unfair competition, and allow illegal funds to flow freely. Gambling platforms are particularly sensitive. Criminal groups often see them as convenient channels for moving money (especially if controls are weak). That is why strong preventive steps are required by law.

Simply put, the AML system ensures that money entering the system has a legitimate origin and that every transaction can be fully trusted.

Money laundering is not one single act but a group of practices. It may include:

• Hiding the true source, location, or ownership of funds related to criminal activity;
• Converting or moving criminal proceeds so they look legitimate, or helping others to do so;
• Using money that comes from crimes committed in another country.

So, it is the process of taking “dirty” money and making it appear “clean.”

When players open an account on the Website, they takes on several obligations. These obligations are not optional. They must:

• Confirm they have read and understood the AML policy;
• Comply with all laws on money laundering and terrorism financing;
• Confirm that their deposits are not linked to criminal activity;
• Provide any information the Company requests under legal or regulatory obligations;
• Accept that deposited funds are strictly for gambling on the Website.

Players also acknowledge that the Company may share information with banks, regulators, or law enforcement without asking for further consent. This can happen whenever required by law.

To follow international rules, Seven7 Casino applies a series of control measures that work together.

• Risk management. This means looking at where the biggest dangers are and focusing attention there. It’s not possible to control everything equally, so resources are directed where risks are most likely;
• Know Your Customer (KYC). Identification and verification strictly confirm that players are who they claim to be. Without this, the whole system would be based on assumptions. (See the KYC section for details on documents and requirements);
• Ongoing monitoring. Once an account is open, activity is not ignored. Deposits, withdrawals, and bets are reviewed regularly to see whether anything unusual happens;
• Reporting. If anything looks suspicious and cannot be explained, it has to be reported to the relevant authority. This is not optional;
• Record-keeping. All evidence, from IDs to transactions, is stored securely so regulators can see how each case was handled.

Because new methods of laundering appear every year, these procedures must stay flexible. That is why the Company uses a risk-based approach, putting stronger control measures where the risks are higher, and relaxing checks where risks are very low.

When new players join, they are given a risk rating. This is not a label that stays fixed forever, but it can change if their behavior changes. The Company checks three main categories:

• Geographical factors. Some countries are associated with higher risk, and players from thereregions may face additional checks;
• Personal factors. For example, if someone is a PEP (Politically Exposed Person), the risk level increases then automatically;
• Behavioral factors. This factor takes into account how a person acts on our site. Using many payment methods within a few days or having mismatched geolocation data (for example, the IP shows one country, but the bank card is from another country) may be a sign for us to investigate further.

All of this is directly related to the KYC process. The goal is not to block players but to understand risk early and reduce the chance of the platform being abused.

Checks continue after an account is verified. From the first deposit, activity is monitored in real time. Gameplay is not interrupted, but the system tracks irregularities.

For example, a series of large deposits, unusual betting, or fast withdrawals may raise our questions. They can be really harmless (a lucky streak or one big night), but they also may be signal for money laundering.

To separate harmless play from risk, Seven7 Casino uses advanced software to detect patterns humans might miss. If something suspicious appears, the compliance team contacts the player. With a good explanation, the case closes. Without one, documents are requested, and if there is no reply within 30 days, the account may be frozen or closed and reported to the police.

The aim is balance: protect the platform without disturbing genuine players. Monitoring is not control for its own sake, but a way to stop illegal money from moving unnoticed.

Opening more than one account is strictly forbidden. Duplicate or hidden accounts are often associated with abuse or fraud. If the Company finds evidence of multiple accounts, those accounts may be closed immediately.

Withdrawals are also strictly controlled. Funds are returned only to the original account from which the deposit was made (unless there is compelling evidence to support otherwise). For example, if a deposit comes from a bank card, the withdrawal is sent back to the same account. Transfers to third parties are not allowed.

These rules protect both the Company and the player. They ensure that money cannot be redirected through unrelated accounts (it‘s a common method used in laundering schemes).

If players fail to provide valid documents during the KYC process or their activity raises suspicions and is unexplained, the Company may block their account. In some cases, bets and winnings may be voided, and the player may be even removed from our platform.

What does suspicious activity include? It means any attempts to use stolen credit cards, transfer the funds between unrelated accounts, or the use of unauthorized software (aiming to manipulate results). And even unusual betting strategies that clearly distort normal gameplay cmayan be considered a violation.

The Company also reserves the right to report such cases to the Financial Intelligence Unit of Curaçao or other relevant authorities.

Not all violations will be reported. The Company keeps a record of all cases, including those where reporting was deemed unnecessary (with reasons carefully documented). But when suspicion remains, a report will be made.

Players are not notified if their case is under investigation. This prevents them from changing their behavior to hide evidence.

For compliance purposes, the Company keeps records for five years after the last transaction or account closure. These include:

• Identification and verification data;
• Transaction records (deposits and withdrawals) with supporting documents;
• Communication history with the player.

All personal information is processed according to the Privacy Policy.

Actions taken under the AML framework, such as blocking an account, refusing a transaction, or closing an account, do not create civil liability for the Company. In other words, if measures are applied, the Company cannot be held responsible for failing to fulfill player requests.